Obama acabou de assinar uma nova legislação nos Estados Unidos que propõe uma série de mudancas na comunicacão de cigarros para 2010. No Brasil, logo mais devemos ter algo parecido (ainda mais se o Serra Elétrica entrar)
As mudanças por lá são drásticas na maneira de expor materiais de ponto de venda, pôsteres e também irá influenciar o packaging dos produtos (na proposta, o maço deverá ser todo branco e preto com quase 80% de advertência).
Desse modo, um dos diretores de arte da Pentagram (um dos mais importantes escritórios de branding e design do mundo), um carinha chamado D.J.Stout, fez estudos criativos de possíveis embalagens para Marlboro com um tipo de aproach conceitual bem parecido com o do famoso cigarro Death.
Será que é isso que vai acontecer num futuro próximo? Será que as pessoas vão fumar algo entre The Goonies e Piratas do Caribe? Ou existe outra saída criativa para isto? Eu nem fumo, kkk, mas queria dividir a questão.

O famoso cigarro Death.

Os estudos da Pentagram.

38 comentários:

  1. Acho que vai vender mais do que nunca. Pelo menos enquanto for novidade.

  2. Acho que vai vender mais do que nunca. Pelo menos enquanto for novidade.

  3. Quando sair esta lei vou começar a fazer latinhas bonitinhas com fotinhas de mulher pra colocar esses maços. Acho que vai dar dinheirinhos :)Esse povo esquece que fumo de rolo vendia adoidado e nem tinha embalagem..hahaha

  4. Acho que faltou um sanguinho pingando na primeira embalagem....rs

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